Kraken has unveiled its High-Touch VIP Program, positioning the exchange to serve Ultra-High Net Worth Individuals with bespoke, invitation-only services. The program centralizes dedicated relationship management and strategic product access for clients meeting significant platform thresholds, immediately reframing how large private wealth interacts with crypto infrastructure.
Program structure and eligibility
Kraken designed the program for individual UHNWIs rather than institutional accounts, requiring demonstrable platform engagement to qualify. Typical entry paths include maintaining an average balance of $10 million on Kraken or recording roughly $80 million in annual trading volume, with onboarding also available through application review, select referrals, or portfolio migration and eligibility assessment. Ultra-High Net Worth Individuals are defined here as investors with at least $30 million in net investable assets, establishing a clear threshold for participation.
Services, strategic access and industry implications
Members receive a single point of contact in a specialist relationship manager, supported by 24/7 multichannel assistance and direct lines to Kraken’s internal experts across product development, engineering, liquidity, custody and infrastructure. The structure is designed to streamline support while offering direct access to technical and product stakeholders inside the exchange.
The offering includes one-on-one strategic analyst sessions, early access to new features and private betas, and structured feedback opportunities that enable VIPs to influence Kraken’s product roadmap. By opening formal channels for priority feedback, the program lets qualified clients help shape feature sequencing and rollout timelines.
Beyond platform access, the program curates global, high-touch networking experiences — from elite sporting events to private cultural gatherings — intended to connect members with founders, allocators, family offices and long-tenured crypto participants. Additional client-care touches include tailored onboarding, milestone recognition, seasonal gifting and bespoke engagement moments that reflect the program’s focus on personalized service.
“Ultra high-net-worth clients don’t come to us for speed alone — they come to us because they expect a partner who matches their ambition and understands what true scale looks like,” said Kraken Co‑CEO Arjun Sethi, framing the program as a deeper partnership rather than a transactional upgrade.
Kraken’s VIP initiative signals a shift toward highly personalized service models inside major crypto exchanges, aligning product development with a small cohort of capital-intensive clients. The program’s emphasis on direct feedback channels creates a mechanism for concentrated users to shape feature priorities and beta timelines. Notably, the announcement contains no operational energy, data‑center or infrastructure power metrics; therefore, implications for the exchange’s capacity planning, hosting footprint or energy intensity remain unspecified in the launch communication. In one sentence: energy intensity refers to the power consumption per unit of computational or transactional activity.
Kraken’s High-Touch VIP Program formalizes a bridge between large private capital and exchange product design, privileging tailored service and early feature influence for qualifying individuals. The next verified milestone to watch is the program’s rollout of private betas and the published cadence of VIP‑driven product changes, which will reveal how closely strategic clients can shape Kraken’s roadmap.